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Companies are using SMS to advertise and communicate with their customers.

It doesn't stop there, though. Hailee Johnston of AdWeek is calling social sharing ‘the biggest thing in sports marketing.’ In short, she says traditional sports marketing simply doesn't work anymore. Logos on stadium signage is quickly becoming a thing of the past. In the brave new world of sports marketing, Johnston says that companies must give their customers a digital connection experience. She isn't the only one. Aaron Taube of Business Insider asserts that businesses cannot afford to pay the exorbitant amounts required to advertise during sporting events. More and more companies are realizing the power of SMS marketing and how effective our system is.

We do what no one else is doing – offering you a totally unique marketing experience. You won’t find anyone doing what we do and we like it that way. Now you can offer your customers the adventure of a marketing experience they have never had before and you can see that here; page after page, article after article.

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Social Sharing Has Become the Biggest Thing in Sports Marketing Will digitally connected game experiences be next?

By Hailee Johnston | AdWeek

Sports sponsorship is big business. The cash investment —before a brand even activates the sponsorship—is under more scrutiny than ever in corporate boardrooms as shareholders look to drive sales through these partnerships. The aggressive demand for accountability is on the rise.

What most brands and agencies don’t know, or don’t act on, is that sponsorship is a new game now, one most are playing by old rules. If you are still slapping logos on stadium signage and hoping that counts as “unique impressions,” you’ve got a problem.

This isn’t unique to sports. In many areas of marketing, people are keeping score using old point systems. But for sports, the new ROI is not getting the most media for your money. The real priority for brands should be engaging fan participation in their sponsorships by creating ownable, measurable experiences. And the technology that exists today means we have no excuse not to live up to that ambition.

In fact, the trend just waiting to be explored is digitally connected experiences at sports events. Shares, Likes and experience measurement are the new sponsorship currency and priority for brands and fans.

So from the perspective of fans looking to get closer to what they love and from the viewpoint of brands under pressure to justify their multimillion-dollar spends with something beyond an impressions figure, what will these new experiences look like?

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Major Companies Are Now Too Poor To Advertise During Sports Events
By Aaron Taube | Business Insider

What's happened is that the Internet and new, massive cable packages have created so many different entertainment options for people, that they are very rarely all watching the same TV show at the same time.

A "day of reckoning" is coming for sports networks who continue to charge brands higher and higher prices to advertise during games, even as the audience for those events has plateaued. That was the message Thursday from American Honda assistant VP-advertising Tom Peyton, whose company spends more than $600 million on U.S. television advertising annually and sponsors the Honda Classic golf tournament, the Rose Bowl's Rose Parade, and the NHL's Anaheim Ducks.

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Dunkin Donuts: "There is real synergy between mobile, social and traditional marketing."
By Lauren Johnson | Adweek

For example, "If the Eagles win, you win,” and guests will get a special offer on Dunkin’ coffee if their team wins. We have found that traditional local sports marketing combined with mobile marketing works very effectively."

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most brands treat these types of projects as one-offs, the coffee chain's latest campaign is part of a much bigger push to build awareness around its DD Perks loyalty program. Adweek talked to John Costello, Dunkin' Donuts president of global marketing and innovation, about how the brand has launched 40 products with the help of digital over the past year and why geo-targeted mobile offers work.

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For the 49ers "Digital is expected to play a big role in the Santa Clara, Calif., venue, which will also include a new mobile in-stadium app"
By Lauren Johnson | Adweek

The app will include mobile payments and rewards that will be integrated into the Faithful 49 program.

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today.
Fans rack up points—or “yards”—by completing different tasks leading up to and during football season such as watching videos or reading articles on the team’s site or by “liking” and following Facebook and Twitter accounts. These points can then be redeemed for prizes including signed gear or trips to games. The team will also use the rankings to set up a waiting list of single-game tickets for the season.

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This year, VISA said that they are "ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube...
By Noreen O'Leary | Adweek

...to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke"

Visa is one of the longest-running Olympics sponsors, with 27 years of support behind the games. This year, the marketer is ramping up its use of mobile and social platforms like Twitter, Facebook, Vine, Tumblr and YouTube to connect with consumers and reinforce its new aspirational message, as embodied in the new tagline: “Everywhere you want to be.” Visa CMO Kevin Burke, who has overseen the development of three Olympics programs for the company, spoke with Adweek about why global sports is a good association for Visa and how its use of digital media is changing how Visa tells its brand story.

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